A performance marketing dashboard is your ally to visualize at a glance the performance of your campaigns and make smarter decisions. In this article, we'll introduce you to a free template and guide you through the process of creating effective, customized dashboards. TABLE OF CONTENTS
- What is a performance marketing dashboard?
- Why do you need a performance marketing dashboard?
- Our free template: Your starting point
- Customize your performance marketing dashboard
- Tips for creating effective dashboards
- Cons of using manual dashboards in Excel
- Dashboards by Adsmurai Marketing Platform
What is a performance marketing dashboard?
A dashboard is a visual tool that allows you to monitor and analyze the performance of your digital marketing campaigns in real time. Through graphs, charts and key metrics, you can identify trends, opportunities for improvement and the return on your investment.
Why do you need a performance marketing dashboard?
- Data-driven decision making: Forget intuition and make decisions based on real data.
- Opportunity identification: Find out which channels and strategies work best and which need to be adjusted.
- Campaign optimization: Make real-time adjustments to maximize your results.
- Effective communication: Share the results of your campaigns with your team and your customers in a clear and concise way.
Our free excel template: Your starting point
We have created a free dashboard template to help you get started. This template includes the most important metrics to evaluate the success of your campaigns, such as:
- Revenue: How much are you generating from your campaigns?
- Expenses: What is the cost of each customer acquisition?
- ROAS: What is the return on your advertising investment?
- CPA: How much does it cost you to acquire a new customer?
- Top of funnel metrics: Impressions, clicks, CTR, etc.
Customize your performance marketing dashboard
Our template is a starting point. You can customize it to suit your specific needs. Some ideas for customizing your dashboard include:
Add more metrics: Incorporate metrics such as conversion rate, average order value and time on site.
Segment the data: Analyze performance by channel, device, location and other relevant dimensions.
Benchmark against goals: Set clear goals and compare your current performance against established objectives.
Custom visualizations: Use different types of charts (bar, line, pie, etc.) to visualize data in the most effective way.
Tips for creating effective dashboards
- Select the right metrics: Focus on the metrics that matter most to your business.
- Use a clear and concise design: Avoid information overload and choose colours and graphics that are easy to understand.
- Update your dashboard regularly: Make sure your data is always up to date.
- Share your dashboard with your team: Facilitate collaboration and decision-making.
Once you have created your dashboard, you will be able to identify trends, optimize your campaigns and make more informed decisions. Remember that a dashboard is a living tool, so don't hesitate to update and improve it over time.
Cons of using manual dashboards in Excel
Although our free Excel template is a good starting point, there are several important limitations to using manual Excel dashboards to monitor your performance marketing campaigns:
- Manual updating: Excel dashboards require constant manual updates to reflect the latest data, which is a tedious and error-prone process.
- Limited flexibility: While Excel allows for some customisation, it is not as flexible as automated solutions that can quickly adapt to changing business needs.
- Error-prone: Manual manipulation of data and formulas in Excel increases the risk of human error, which can lead to decisions based on incorrect data.
- Lack of automation: Does not allow for full automation of data collection and updating, which can slow down the decision-making process and campaign optimization.
- Reduced scalability: As the volume of data grows, Excel dashboards become slower and unwieldy, affecting the efficiency and speed of analysis.
- Basic visualizations: Data visualization options in Excel are limited compared to dedicated dashboard tools, which can make it difficult to interpret complex data.
- Maintenance intensive: Requires constant maintenance to ensure that formulas and data connections are correct and up to date, which consumes time and resources.
- Limited integration: Excel does not integrate easily with all marketing and analytics platforms, complicating the collection of data from multiple sources.
- Data security: Data security and protection can be an issue, as Excel files can be easily shared, copied or edited without adequate control.
- Lack of advanced features: It does not offer advanced features such as automatic alerts, predictive analytics and artificial intelligence-based recommendations, which are increasingly important in digital marketing.
- Setup time: Setting up and customizing an Excel dashboard from scratch can be very laborious, requiring technical skills and a lot of time.
Although manual Excel dashboards have several drawbacks, such as the need for manual updates and the risk of errors, as well as limitations in flexibility and scalability, Adsmurai Marketing Platform's solution effectively addresses these issues.
Dashboards by Adsmurai Marketing Platform
Adsmurai Marketing Platform Dashboards are key tools that provide a comprehensive and dynamic view of the performance of your digital marketing campaigns through intuitive visual representations. They allow efficient monitoring of KPIs (Key Performance Indicators), adapting the analysis to your specific needs. They offer automatic real-time updates, superior flexibility and customisation, and seamless integration with multiple platforms. In addition, they include advanced features and dynamic visualizations that facilitate real-time collaboration, ensuring more effective and error-free campaign management.
Dashboards options
- Full Funnel: For a complete view of awareness, consideration and conversion.
- Performance: For centralized multi-network campaign data.
- Branding: For impression and brand engagement metrics.
- Lead Generation: Focused on click-through rates and conversions.
- Google Analytics: Comparison of paid data with GA4 metrics.
- GA4 Paid (Attributed): Comparing the performance of your Paid campaigns with GA4 metrics.
- GA4 General (Organic): Detailed view of your website's organic traffic.
- GA4 General (Performance): Overview of your website's performance, combining both organic and paid traffic.
- Empty Dashboard: Full customization from scratch.
Main characteristics
- Holistic monitoring: Provides a consolidated view of KPIs across different campaigns and platforms, making it easy to compare and analyse overall performance.
- Customizable metrics: You can adjust Dashboards by creating custom KPIs, adding or removing metrics, and consolidating data from multiple channels and advertising accounts.
- Detailed analysis: Allows you to evaluate the performance of digital strategies in each channel, filtering by objectives, platforms and time periods. Includes metrics such as ad spend, click-through rate and average ticket.
- Advanced configuration: Uses timelines and graphs to evaluate ad effectiveness, track specific metrics and monitor changes over time.
